Establishing and maintaining lasting connections is one of our core values here at HELEN MILLS - continue reading to hear about our featured client, AICP, and how they continue to reinvent their event with us every year!
An Afternoon with Maggie Gyllenhaal at Story Stable's PowerMom Celebration
How to Run a Successful Showroom at HELEN MILLS
Regency Lighting Trade Show at HELEN MILLS
When the team at Regency Lighting brought their trade show to the HELEN MILLS Event Space, we knew they would put together a fun event focused around lighting. While the back of the space remained neutral to show off the vendors' different lighting equipment, the front of the space was awash with a warm amber and contrasting blue uplights.
The energy of both the Regency team and their exhibitors shone (pun intended) throughout the evening as they hosted a variety of guests.
Warm amber lighting greeted guests as they entered the Event Space.
The bar fully stocked and ready for service.
Exhibitors put the final touches on their displays as they await guests' arrival.
The HELEN MILLS space, complete with modern cocktail furniture and hors d'ouevres provided by Between the Bread catering.
Thank you, Regency Lighting! It was a pleasure hosting you in our Event Space!
Planning an Event? Contact Us to learn more about events at HELEN MILLS, or check out more recent events here.
Thomson Reuter's Roadshow Brings Life to Taxes
Thomson Reuter's recently held the East coast portion of their cross-country software roadshow at HELEN MILLS. The event included a number of different activations in both the theater and event space and showcased their ONESOURCE tax software to key stakeholders.
The agenda featured talks from leaders in the organization as well as an indoor dome, stations for attendees to test out software, plenty of swag, and even a professional headshot photo station. The event was rounded out with cocktails and passed appetizers.
The event provided an excellent example of how to create a unique, unexpected, and fresh experience while maintaining a strong focus on having attendees leave with key takeaways and new knowledge. Below are a few photos from the event. To learn more about ONESOURCE and the roadshow, see here.
Above: The event featured an indoor dome which housed the terminals from which guests could preview the software and get one-on-one training from experts. The dome was an unexpected and dramatic element for one of the core educational activations.
Below: Additional views of the dome with user stations inside.
Guests speak to ONESOURCE coaches during the event. Photo credit: 3D Media Group
Below: The event featured a professional headshot studio, providing attendees with extra value and a memorable event takeaway.
Below: As guests entered the space, they were greeted by by branding on the exterior of the space. Once inside, an LED check-in booth awaited. The space was lit with a wall wash in the Thomson Reuter's brand color.
Guests enjoy cocktail hour and networking. Photo credit: 3D Media Group
Planning an Event? Contact Us to learn more about events at HELEN MILLS or check out more recent events here and below.
Recent Events at HELEN MILLS
Boston University School of Theatre Showcases Student Work
Boston University School of Theatre held their graduating student showcase, featuring a year's worth of work in costume design, set design and production. From corsets hanging from the venue's ceiling, to mini-set designs, to intricately designed costumes - are hats go off to the students. Congratulations to all!
Above: The event featured signage showcasing this year's performances as well as costumes hanging from the ceiling.
Below: A mini-set design as well as an intricate lion head.
Below: The showcase featured a wonderful collection of hats designed for the stage. Below are just a few of the impressive details.
For more information on the showcase, check out BUTheatre's event page or the School of Theatre website.
Looking to host a showcase or event of your own? Contact us for more information.
4 Tips for Better Food Presentation
This week, a number of innovative food brands gathered at HELEN MILLS for Food Fête, an exclusive, intimate event that introduces food PR and marketing professionals to a targeted group of top food writers. Exhibitors showcased their newest food, beverage and kitchenware products and in the process taught a few lessons in how best to present and serve food and engage their audience.
Below are four tips and photos from the event from the Yulu Asussie Style Yogurt (Tip #1), California Giant Berry Farms (#2), Sunset (#3), and Challenge Dairy (#4) booths. Take a look for inspiration for your next event!
Need some more ideas for your next event? Download our eBook - Essential Event Tips You Can't Forget or Contact Us for an event consultation.
Exhibitors Show Presentation Chops at Food Fête Food PR & Marketing Event
Nearly twenty exhibitors, including NatureBox, DOVE Chocolate, Kohanna Coffee, ginnybakes, and Kohanna Coffee (full list and more info here), presented new culinary products and accessories during yesterday's Fall 2014 Food Fête PR and Marketing Event. Food Fête was founded in 2005 by Jeff Davis, and introduces a select group of food PR and marketing professionals to a targeted group of top food writers in an environment that fosters unique connections. Exhibitors showcased their newest food, beverages and kitchenware products - offering some great ideas for food presentation for the less culinary-inclined. Below are a few of the highlights both in food presentation and overall tradeshow layouts.
Gorgeous prosciutto wrapped asparagus on cheese and a wafer cracker.
Cookie grabber tongs were a fun addition for guests at the ginnybakes booth.
Delicious cheese and informative toothpicks from Jarlsberg.
Never tried candied grapes? Neither had we. An inventive offering from California Table Grape Commission.
Gorgeous selection of colorfully patterned straws mix up an overlooked utensil. Hats off to Aardvark Paper Straws!
An impressive (and energizing) display from Kohana Coffee, bringing us back to their Hawaiian roots.
Want to Know More? Check out Food Fete's website.
Planning an upcoming food event or tradeshow? Contact Us for more information about hosting your event at HELEN MILLS.
We are excited to share our team’s favorite quarantine recipes to try at-home!