Read about how COVID-19 is impacting our world of events.
Thomson Reuter's Roadshow Brings Life to Taxes
Thomson Reuter's recently held the East coast portion of their cross-country software roadshow at HELEN MILLS. The event included a number of different activations in both the theater and event space and showcased their ONESOURCE tax software to key stakeholders.
The agenda featured talks from leaders in the organization as well as an indoor dome, stations for attendees to test out software, plenty of swag, and even a professional headshot photo station. The event was rounded out with cocktails and passed appetizers.
The event provided an excellent example of how to create a unique, unexpected, and fresh experience while maintaining a strong focus on having attendees leave with key takeaways and new knowledge. Below are a few photos from the event. To learn more about ONESOURCE and the roadshow, see here.
Above: The event featured an indoor dome which housed the terminals from which guests could preview the software and get one-on-one training from experts. The dome was an unexpected and dramatic element for one of the core educational activations.
Below: Additional views of the dome with user stations inside.
Guests speak to ONESOURCE coaches during the event. Photo credit: 3D Media Group
Below: The event featured a professional headshot studio, providing attendees with extra value and a memorable event takeaway.
Below: As guests entered the space, they were greeted by by branding on the exterior of the space. Once inside, an LED check-in booth awaited. The space was lit with a wall wash in the Thomson Reuter's brand color.
Guests enjoy cocktail hour and networking. Photo credit: 3D Media Group
Planning an Event? Contact Us to learn more about events at HELEN MILLS or check out more recent events here and below.
Recent Events at HELEN MILLS
Verizon / Motorola Moto Z & Moto Mods Launch
Yesterday's Moto Z / Moto Z Force / Moto Mods launch was filled with energy as tech press swooped in to get a first look. The event featured a number of different displays showcasing both the functionality and design of the new products. Press were encouraged to play with devices, take photos, and watch projections. The event featured an informational session with presentations by Jeff Miller, Corporate VP at Motorola Mobility, and Jeff Dietel, VP of Marketing at Verizon.
Below are photos from the event. Take a look here for more details about the event from Mashable.
Media line up outside the venue before the launch. Photo by Dave Kotinsky/Getty Images for Motorola
Guests were treated to mac & cheese. Photo by Dave Kotinsky/Getty Images for Motorola
Moto Mods featured on the walls. Photo by Dave Kotinsky/Getty Images for Motorola
Kate Spade line of Moto Mods featured at the event. Photo by Dave Kotinsky/Getty Images for Motorola
Press takes photos of the new phones. Photo by Dave Kotinsky/Getty Images for Motorola
Jeff Miller and Jeff Dietel spoke to the crowd in the HELEN MILLS Theater. Photo by Dave Kotinsky/Getty Images for Motorola
Photo by Dave Kotinsky/Getty Images for Motorola
A display showcases the projection cabability of one of the phones. Photo by Dave Kotinsky/Getty Images for Motorola
More Tech Events at HELEN MILLS
Data & Society: Practice and Challenge Event
This past Tuesday, HELEN MILLS was home to Data & Society's 'Practice & Challenge event which brought together the research institute's community to hear from journalists, activists, investors, and others about their most recent work. The event spanned both venues and featured examples of recent work as well as some wonderful branding and decor (photos below). Click here to learn more about the event and organization.
Above: The space was simply decorated to give the spotlight to the work being showcased. The columns were wrapped with LED string lights to accent the architectural features.
Samples of work were displayed in the event space serving both to educate guest and provide unique decor and accents to the space:
The organization branded all parts of the space using, from the top: 1) signs for table centerpieces, 2) gobo projections, 3) posters hanging from the space's gallery molding, and 4/5) exterior signage in the venue's portholes as well as the sidewalk showcase.
Planning an event? Contact us or check out more recent tech events below:
Featured
Live from the #DAMSummit
For their NYC Data Asset Management (DAM) Summit in New York, Canto did a wonderful job mixing in what you expect at a conference: great speakers, content, and networking opportunities, with the unexpected: humor, moments of delight, and GIANT Connect Four & Jenga. The result - engaged attendees and a memorable day and night. Check out a few of the photos below for more details on what made the event so special.
Above: Giant Connect Four with the brand's signature blue color was a big hit during the evening cocktail reception. Giant Jenga was also a hit at the reception and allowed for attendees to mingle over a little friendly competition.
Above: Canto's brand color served to accentuate the space without feeling overly branded. Details included the wall wash color, table linens, and of course signage placed throughout.
The event organizer's gave a nod to Mother's Day with some 'left-over' handmade artisan chocolates from the chocolatier Jaques Torres. They were a big hit among guests and an unexpected thank you for those who traveled on Mother's Day to attend the event.
Below: The entrance to the event was decked out in Canto colors. The effect was an eye-catching and wonderful to photograph display of both Canto and it's sponsors branding. Many social media posts of the day featured the exterior branding.
Above: Taking a closer look, Canto mixed humor into their signage - a nice touch for a conference and a welcome change for attendees. Who knew a Data Asset Management conference could be so fun and filled with surprises.
Want to learn more about Canto? Check out the company's website with event speakers, topics, and other details.
Planning a Conference? Contact us or check out more recent meetings & conferences here and below.
Recent Events at HELEN MILLS
BizBash's Live Gathering Tools Hosts Global Demo Week at The HELEN MILLS Theater
Bizbash CEO and Founder, David Adler (l), and Jeff Banish hosted all three days of the livestreamed first Global Demo Week.
For three days this week, Live Gathering Tools, Bizbash's new website, hosted their first-ever Global Demo Week at the HELEN MILLS Theater. The event was livestreamed through the Live Gathering Tools platform, a virtual trade show environment complete with a lounge, demo halls, theater with live and on-demand presentations, and more (check it out here). Bizbash CEO and Founder, David Adler, and Jeff Banish hosted with contagious, joyful enthusiasm for events and event tech.
Topics ranged from Event Management, Event Buzzwords, Budgeting, and Mobile Engagement. Each topic was accompanied by expert presentations (available through the Live Gathering Tools platform) led by industry leaders, including: AllSeated, #TWUBS, Bonfyre, Intros, and more.
Photos from the event below! For more information on the event and to see the presentations, sign up for the Live Gathering Tools platform or simply watch the video here.
A screenshot of Live Gathering Tools' on-demand content with video, presentations, and comments from attendees.
Planning an event of your own? Contact us to learn more or check-out our theater and event space pages for more information.
Inside the Starry Product Launch!
While we don't profess to be tech experts, this morning was an exciting one for one of our clients! Former Aereo founder, Chet Kanojia, unveiled both his new company, Starry, and their line of products which use millimeter wave technology to deliver wireless internet access. If you're unclear on what this means, check out more coverage here or on your preferred tech news source!
In the meantime, below are a few photos of the products, signage, and displays that graced the event.
Planning a Tech Event or Product Launch? See here for more information or contact us to learn more.
Ooyala Forum Covers Top Video Trends
Ooyala, a leading innovator in premium video publishing, analytics and monetization, held two half-day forums, covering topics such as data and adtech trends, a customer spotlight with Business Insider, and product showcase and networking reception.
Ooyala's signage greeted visitors as they arrived for presentations in the HELEN MILLS Event Space.
In a session called 'The OTT Playbook: Success Factors for Video Services' (pictured below), Jim O'Neill, pricincipal analyst of Videomind, Jonathan Wilner, VP of Products and Strateg, and Ooyala partner, Vindicia, discussed how to continue to drive momentum for your video business in a quickly changing landscape.
Check out the following links for more details on the days agendas (morning and afternoon).
About Ooyala: Ooyala, a Telstra subsidiary, is focused on providing advanced solutions to help video publishers apply big data analytics to deliver better, more personalized viewing experiences across all screens; build bigger, more engaged audiences; and drive more revenue with IP-delivered video. More here.
Looking to host your own tech event? Contact Us or check-out our event galleries.
We are excited to share our team’s favorite quarantine recipes to try at-home!