AICP Week's 2015 Base Camp Explores & Honors Creativity

The Event

Last week, HELEN MILLS was home to the Association of Independent Commercial Producers's (AICP) Week 2015 Base Camp, complete with hands-on virtual reality demos, panels featuring industry-leaders and visionaries, and of course ample networking. Panelists included executives and directors from GE, BBDO, Johannes Leonardo, 72andSunny, Facebook, BBH and more. Topics ranged from content development, creative partnerships, consumer marketing and logistical considerations for production.

In the same week, AICP held their Next Awards and AICP Show in NYC, honoring industry leaders in categories ranging from Direction to Animation to Humor to Student Work. For more information and a full list of the winners, see here.

Presentation during AICP Week 2015 Base Camp in the HELEN MILLS Theater

Virtual Reality Immersion

In addition to the impressive speakers as well as talent showcased, the event featured five companies on the vanguard of Virtual Reality (VR) production and technology. Guests were able to explore first-hand the work of industry leaders Framestore, M ss ng P eces, Mirada, Tool of North America, and VRSE.works.

'Walking New York' by VRSE.Works

As part of the VR experience, Virtual reality production company VRSE.works showcased their recent collaboration with the New York Times, a film called 'Walking New York.' Guests were able experience intimate brainstorming sessions with the producers as well as stunning aerial views of the city from the edge of a helicopter seat. If you'd like to experience the project and film on your phone, check it out on Google Play or in iTunes App Store.

Learn More

For more photos of the week's event at HELEN MILLS, check out AICP's Flickr page and select the 'Base Camp' albums.

More about AICP: Founded in 1972, by a small group of television commercial production companies concerned with a single issue, today's AICP has grown to represent exclusively, the interests of companies that specialize in producing commercials on various media - film, video, digital - for advertisers and agencies. AICP members account for 85 percent of all domestic commercials aired nationally, whether produced for traditional broadcast channels or non-traditional use. See AICP's website for more information.

Having a Tech Event and Looking for the Right Space? Contact Us to learn more about HELEN MILLS Event Space and Theater or check out our Photo Galleries.

Gorkana connects with Re/code at Helen Mills

We were very excited to host Gorkana at Helen Mills this month for an exclusive panel discussion with tech news site Re/code. The event was one in a series of exclusive media briefing events available to Gorkana customers and associated parties. 

The panel was comprised of some of Re/code's editorial team, including editor-in-chief Kenneth Li, managing editor Edmund Lee, and senior editors Jason Del Rey and Arik Hesseldahl. The panelists shared Re/code's launch story plus five ways to build a successful relationship with the news outlet. Some photos from the event are below:

PRE-EVENT SET-UP

A CAPTIVE AUDIENCE

THE PANELISTS

Interested in finding out more about Gorkana's media briefings? Check out event re-caps along with a schedule of upcoming events on their website here.

Looking to host a Tech or Other Event? Contact Us for more information about the HELEN MILLS Event Space & Theater.

Atlassian 2015 RoadTrip: NYC Stop at Helen Mills

Atlassian was at Helen Mills last week for one of the stops on its muti-national 2015 RoadTrip Tour.  Guests had the opportunity to mingle with product teams, executives, and fellow users for a great night of learning and networking.  Atlassian shared some of its newest product features and demonstrated how these features are helping teams work better together to get more done. Below are some photos from the evening.

THE GRAND ENTRANCE

PRODUCT GROUP DISCUSSIONS

THE PRESENTATION

THE MIXER

Interested in learning more about Atlassian's team collaboration tools? Check out their website here.

Looking to host a Tech or Other Event? Contact Us for more information about the HELEN MILLS Event Space & Theater.

Master Class on Beacons & Geolocation Delves into Hot Tech Topics

On November 7, 2014, HELEN MILLS Event Space was home to The NYC Master Class on Beacons and Geolocation, presented by Gimbal, with supporting partner Application Developers Alliance. The day featured a number of speakers discussing the newest technologies and capabilities in the space, including founders and VPs from ShopAdvisor, Verve Mobile, Urban Airship, Spark Compass, and Control Group.

In addition to the talks, the event featured great branding in the form of exterior signage, standing banners, gobos, presentations, and of course swag items to take home.

About Gimbal: Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions.  With advanced geofencing, the world's largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit www.gimbal.com for more information. More Here.

About Application Developers Alliance: The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. We promote the continued growth of the industry and advocate on behalf of our members on public policy and industry issues. The Apps Alliance serves a growing membership of tens of thousands of developers and hundreds of companies including: mobile app publishers, platforms, wireless carriers, hardware manufacturers, ad networks, enterprise tools and service providers.

Looking to host a Tech or Other Event? Contact Us for more information about the HELEN MILLS Event Space & Theater.

HELEN MILLS Event Series: July 25th Recap

On July 25th, we had the first event in a series of events at the HELEN MILLS Event Space and Theater. The morning talk explored the state of data privacy. It was a thought-provoking discussion with delicious pastries, intriguing speakers and presentations. Thank you to everyone who attended, co-producer, Contagious, sponsor Flamingo, and all the great speakers! Below is a quick recap (with pictures!) for anyone who wasn't able to attend or who'd like more information about the speakers, their projects, and additional resources to explore. Enjoy!

HELEN MILLS Theater decorated with logos in portholes.

Arwa Mahdawi of Contagious (pictured below), moderated the discussion and panel. Arwa is the North American Strategy Director for Contagious and led the quantitative and qualitative research projects on privacy that Contagious recently undertook in conjunction with Flamingo and Opinium. Find the full report here. Arwa can also be found tweeting at ArwaM.

Kyle McDonald is an artist who works with open code. He started off the event by discussing the numerous projects he's worked on includuing one that involved an eavesdropping with a lightbulb that livetweets conversations via Mechanical Turk transcription. More of Kyle's work and thoughts can be found here and here.

Adam Harvey (pictured below, center), is an artist who spoke about his work in developing counter-surveillance designs. His Privacy Gift Shop will be premiering in the fall as part of the NEW INC, a museum led incubator located next door to the New Museum. More about Adam's projects here.

Eliza Esquivel (photo below), VP Global Brand Strategy at Mondelēz International, gave an inspiring talk about Focus: Life Gear by Trident, a project that explores the intersection between fashion, technology, a distraction-free lifestyle, and of course...gum. More about Eliza here.

Dee de Lara, associate director of Flamingo, wrapped up the presentations with her talk about work the agency has done on qualitatively studying privacy, what kind of consumers privacy want, and how brands can deliver it. Flamingo's study on data privacy can be found in its entirety here. Learn more about the New York Flamingo team here.

Introducing the HELEN MILLS Original Event Series. Join us for our first event on Friday, July 25th!

HELEN MILLS was established in 2005 by real estate entrepreneur and arts patron Helen Mills, who has a passion for creating beautiful, inspiring spaces for people to gather, whether in business, celebration, or for the arts. In support of Helen’s mission, HELEN MILLS is creating its own event series. The goal of our series is to bring extraordinary people together to learn about interesting topics, discuss new ideas, debate important issues, and meet other movers and shakers in New York City. On Friday, July 25th, HELEN MILLS will be producing its first original event titled “Digital Data Privacy and What It Means for Your Brand.” The event will begin with a networking breakfast, followed by a seminar on how growing data privacy concerns are impacting modern marketing. We have five great speakers from the worlds of creative technology, marketing, and consumer research, who will be presenting their unique perspectives on this topic. These include Eliza Esquivel, VP Global Brand Strategy at Mondelez International, and Adam Harvey, an artist who raised headlines for his line of countersurveillance fashion gear and anti-drone camouflage.

For our inaugural event, we are offering 50% off tickets to all of our blog readers. For more information, and to purchase tickets, please go to our Eventbrite page. Please feel free to pass along the invitation to friends or colleagues who might be interested in attending!

Summary of Event Details:What: Seminar on digital data privacy + Breakfast Who Should Attend? Anyone interested in data privacy, modern marketing, and intriguing talks When: Friday, July 25th, 8:30-10am Where: HELEN MILLS Theater, 139 W 26th St, New York, NY 10001 Tickets & More Details:Click here!

High-Tech Meetings In Style

Designed for the 21st century, features of HELEN MILLS that make it ideal for your next meeting or conference include:

• 3 Mbps high-speed internet with the ability to have up to 250 wireless users

• Three projectors in our event space and a brilliant 6500 lumen 1080p HD projection system in our theater accompanied by our state-of-the-art sound systems

• Corded and cordless microphones for your presenters

• Fully dimmable lighting to set the right ambiance including our stage lighting in the theater that will make your presenters shine like stars

• Full catering options available from simple continental breakfasts to sit-down meals

• Separate street-level entrances for each venue

• Conveniently located near Midtown Manhattan, including Port Authority, Pennsylvania and Grand Central stations

Whether your plans are for a half-day press event to launch a new product, an all-day training conference, or a corporate team-building event, impress your guests in our beautiful and fully-equipped, high-tech facilities.

Book your next event at HELEN MILLS and we'll help you plan your high-tech event with ease!