Lincoln Showcases Concept Car, Packed with the Latest Tech

Lincoln gave an eager crowd a sneak peak of the elegantly designed Continental Concept car, which is set to be available in 2016. A panel spoke on the cars features and answered questions.

The car was beautifully presented, complete with a standalone seat (pictured above to the left) that heats, cools, massages and adjusts to the driver or passenger in a total of 30 ways. The event also featured elegant florals, furnishings, and a quick breakfast for attendees - all pictured below.

The event featured a seating area with silver and white furniture accented with beautiful floral arrangements, where guests were invited to enjoy their time (pictured below).

A panel spoke on the car as guests looked on. Guests were then encouraged to take a first hand look at the car and interior and try out the high-tech seat.

Planning an Auto Event? Contact Us for more information or visit our Auto Events page.

For more information on the Continental Concept car, visit Lincoln's website featuring gorgeous photos of the interior.

Tip Tuesday: Branding

Tip: Customize your next event by having the venue’s Wi-Fi network name and password changed to match your brand/theme.

For more ideas on how to brand your next event, check out our PAST EVENT posts.

Ooyala Forum Covers Top Video Trends

Ooyala, a leading innovator in premium video publishing, analytics and monetization, held two half-day forums, covering topics such as data and adtech trends, a customer spotlight with Business Insider, and product showcase and networking reception.

Ooyala's signage greeted visitors as they arrived for presentations in the HELEN MILLS Event Space.

In a session called 'The OTT Playbook: Success Factors for Video Services' (pictured below), Jim O'Neill, pricincipal analyst of Videomind, Jonathan Wilner, VP of Products and Strateg, and Ooyala partner, Vindicia, discussed how to continue to drive momentum for your video business in a quickly changing landscape. 

Check out the following links for more details on the days agendas (morning and afternoon).

About Ooyala: Ooyala, a Telstra subsidiary, is focused on providing advanced solutions to help video publishers apply big data analytics to deliver better, more personalized viewing experiences across all screens; build bigger, more engaged audiences; and drive more revenue with IP-delivered video. More here.

Looking to host your own tech event? Contact Us or check-out our event galleries.

Tip Tuesday: Look for Inspiration in Unexpected Places

Get started by checking out our event photo galleries. 

---

Our Top Picks: Summer Cocktails

Whether you're planning a product launch, birthday party, or benefit, one of the key elements for your event will likely take into account what is being served at the bar. Knowing this, last week we announced an all-craft beer menu after much deliberation.

This week, we bring you recommendations from the team on some of our favorite cocktails this summer. Personalize your bar menu by renaming these beloved cocktails to reflect your product, cause, or celebration, or go with the classic names, whichever works best! Whatever you do though, please enjoy. 

#1 AMERICANO Stacie Black

Americano's are made with Campari, sweet vermouth & soda - great for a light cocktail. Photo by: Flickr user hirnrinde_de

The Americano is a great, light summer cocktail, composed of Campari, Sweet Vermouth, and club soda. A favorite of our very own, Stacie Black :). Check out the recipe here.

Fun Fact: It is the first drink ordered by James Bond in the first novel in Casino Royale.

#2 MOSCOW MULE ISABELLE M-T

Moscow Mules from above. Photo by: 3stacksdallas on Instagram

This cocktail is ubiquitous on drink menus around the city due to its deliciously refreshing flavor.  It consists of vodka, lime juice and ginger beer. Check out the recipe here.

Fun Fact: The cocktail became popular during the vodka craze in the United States during the 1950s.

#3 White Sangria REBEKAH KIM

Photo courtesy of simplyduostyle on Instagram.

Originally from Spain and Portugal, this is the definition of a refreshing summer drink. It can also be made in advance which is great for quick service. Ingredients include wine, brandy, fruit and more. Check out the full recipe here.

Fun Fact: Sangria was introduced to the United States when it was brought to the 1964 world’s fair in New York City by Alberto Heras.

Have another recommendation? Let us know in the comments!

Tip Tuesday: Centerpieces with personality

Table decor is a great way to express creativity at your event.  I love the idea of adding personality to each centerpiece by incorporating items that are special to the guest of honor.  

Here's a few unique options:

Something sweet!

Book planters!

Fishbowls for an aquatic theme!

Travel inspired!

Totally out of this world solar system!

HELEN MILLS Now Offers All-Craft Beer List

We're very happy to announce that the HELEN MILLS' beer offering is now exclusively made up of craft beer, with one choice brewed just two miles from the venue! 

THE BEER LINEUP

In choosing the beer list, our team aimed to appeal to a wide variety of our guests who attend and host events in the event space and theater, while introducing beer drinkers to new experiences. "It was a tough choice to make - I like having a variety of styles because guests may prefer different options, depending on their preferences or even mood," says HELEN MILLS Operations Manager, Rebekah Kim.

In the end, the choices were narrowed to four excellent brews (clockwise below): Alphabet City Brewing Co. - Easy Blonde, 2. Abita Light, 3. Sam Adams - Boston Lager & 4. Sierra Nevada - Pale Ale

A Robust Selection

1. Alphabet City Brewing Company: Easy Blonde Ale

*This is our seasonal choice - it will be rotated to make way for another tasty choice*

About the Beer: This crisp, light-bodied golden ale has hints of citrus and white pepper and is lagered to give it a smooth, crisp finish. This beer is a great choice if you're looking for a smooth, easy drinking beer.

Fun Fact: Alphabet City Brewing Company is located 2.1 miles from HELEN MILLS in the East Village and is one of just a handful of breweries located in Manhattan.

More About the Brewery

2. Abita Light

About the Beer: An all-malt lager brewed with pilsner and carapils malts and Vanguard hops. It is the smoothest and most flavorful light beer you’ll ever taste.

Fun Fact:  Abita Beer is based in Louisiana and was the first craft brewery in the Southeast.

More About the Brewery

3. Samuel Adams: Boston Lager

About the Beer: This lager is well balanced, complex and full-bodied with some malty sweetness contrasted by hop spiciness and a smooth finish.

Fun Fact:  Boston Beer Co, brewer of Samuel Adams brands, is largest U.S. craft brewery

More About the Brewery

4. Sierra Nevada: Pale Ale

About the Beer: It has a deep amber color and a exceptionally full-bodied, complex character. The fragrant bouquet and spicy flavor are the results of the generous use of the best Cascade hops.

Fun Fact:  This pale ale is the second best-selling craft beer in the United States, second only to choice #3 above. 

More About the Brewery

*Beer drinkers* please leave your thoughts and recommendations in the comments section - we'd love to hear from you.

-----------------------------

For more information on HELEN MILLS' offerings, check out our All-Inclusive Packages or Contact Us.

Tip Tuesday: Mitzvahs

Tip: Don’t forget to rent cubbies for your son or daughter’s Bar/Bat Mitzvah.

Most kids love to take their shoes off when they’re on the dance floor, so to prevent a large pile of shoes, bags and jackets on the floor, rent or purchase some cubbies to put along a wall in the event space. Most entertainment companies can provide these rentals for you, but you can also purchase your own and make use of them for your home after the event.

Here are two of our recommended entertainment companies that could help you with renting cubbies:

The Entertainment Company
Brian Rosenbaum
brian@theentertainmentcompany.net
201 650 5729

Nelson Cruz Entertainment
Nelson Cruz
nelson@cruzevents.com
212 289 0843

You can also purchase your own shoe cubbies from The Container Store.

To learn more about hosting your son or daughter’s Bar/Bat Mitzvah at HELEN MILLS, email us at info@helenmills.com or contact us HERE.